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Your objective as a social-media marketer is to drive customer engagement, connect with your audience, and get more people talking about your brand. To run a successful social media campaign, you need to constantly measure the impact of each interaction and frame that data within the larger context of your brand's performance. You need to know how a "Like" or "Retweet" impacts site traffic and what type of content increases your conversion on your website.

A social-media KPI Dashboard helps you get the answers to these questions by putting data from each of your profiles into a single place along with other key marketing data. You can use a social-media KPI Dashboard to get data from your Facebook page to compare with data from Google Analytics. This type of insight is not only relevant, but actionable, and can drive you to create more compelling content for your audience that results in more website traffic and increased conversions.

All insights in one place

Your social-media marketing efforts may span across a multitude of platforms and profiles. A social media KPI Dashboard consolidates that data from each profile into one template to give you a clearer view of your performance.

Know your audience

Creating compelling content for social-media sites like Facebook is about understanding your audience. With a social-media KPI Dashboard, you have the graphic insights you need to craft a compelling message that resonates with your audience.

Never miss a beat

When a customer mentions you in a Tweet, you want to be able to jump into the conversation without missing a beat. A social-media KPI Dashboard gives you instant real-time updates so you are always ready to engage.

KPI Examples. Search Engine Optimisation KPIs.
Search analysis measures the effectiveness of your campaign so that you can be certain that your SEO efforts are having the intended results. With the right SEO metrics and KPIs, you can accurately gauge your performance and return on investment. By measuring your results, you can pinpoint which web pages are resonating with your audience and are getting the results you expect.

Return on Investment This example provides an honest assessment of your performance so you know which campaigns are generating the most revenue. ROI is one of the most definitive measurement to use when assessing the real, bottom line success of your venture. The social-media KPI Dashboard template gives you the ROI information you need on a real-time basis.. Benefit: Know the value of each dollar you invest in SEO. Audience: Clients, Marketers. Calculation: (Attributable Revenue - Campaign Investment) / (Campaign Investment) = ROI (over X time period) Example: ($1.0 M Revenue - $0.5 M Invest) / ( $0.5 M Invest) = $0.5 M ROI over past 90 days	Click-through rate Click-through rate (CTR) demonstrates the effectiveness of your SEO campaign to turn keyword rankings into real results. Even a rank 1 keyword can under-perform on its click-through rate, so you can't take a high ranking for granted. A social-media KPI Dashboard can monitor your click-through rate so that you can ensure that you are getting the results you want.. Benefit: Know that keyword ranking isn't everything, and ensure your content is compelling to searchers. Audience: Marketers, Clients. Calculation: Keyword: Search Volume / Actual Volume = CTR % Example: Fish and Chips (673,000 per month / 100,000 per month) = 14.85% CTR	Goal conversion rate. You have to measure your goal conversion rate. Even if your keywords are highly ranked and you have a high CTR, your ultimate objective is to have visitors to your site complete a desired task. This can be filling out a lead form, making a donation to your charity, signing up for your newsletter, or purchasing a product. Your KPI Dashboard will let you see how well your site is doing. Benefit: Know if your SEO efforts are paying dividends and helping you to achieve your goals. Audience: Marketers, Clients. Calculation: # of page visits / # of goals completed Example: 1000 visits / 50 goals = 5% GCR


Highest ranked URL This is an important measurement to monitor and analyze along with with other data to provide an accurate in-depth perspective of the performance of your SEO campaign. Having this information available in real-time can have a direct impact on the effectiveness of your campaign to attract and retain customers. Benefit: Know if the right URLs are ranking high for the right keywords. Audience: Marketers. Calculation: Identify highest ranked URL for each keyword. Example: "Fish and Chips, rank #1, URL: www.fishandchips.com/menu	Hospital bed occupancy rate This KPI measures how effectively you are using hospital facilities over a specified period of time. As with any of the KPIs on this list, occupancy rate can fluctuate greatly from one period to the next and from one hospital to another. Your goal with this KPI is to set up a value as an acceptable norm so you can determine why rates are high or low. This KPI is a bit of a Goldilocks scenario, where too few beds can impact patient satisfaction and outcomes, and too many beds available points to an inefficient use of resources. Benefit: Know how effective you are at managing hospital resources. Audience: Decision-makers Calculation: (Total beds (x days) / inpatient days of care (x days) ) * 100 = Rate% / x days Example: 200 Beds (90days) / 170 inpatient (90days) = .85 or 85% / past 90 days	Average length of stay This KPI measures how long, on average, patients stay in your hospital. This metric can vary widely based on what type of facility you are operating (long term care vs short term) and what type of medical conditions are involved. Once you've gathered your data, you can concentrate on investigating why your number is what it is and showing it in this KPI. Is it influenced by hospital acquired infections, or by excellent healthcare service? Calculating this KPI is straightforward, but it is important to give each patient a base-value of 1 to account for all visits, even if they are not overnight. Benefit: Know how long patients stay at your facility and find out why that is. Audience: Decision-maker, healthcare providers Calculation: (Date of admission - Date of discharge) Example: 4 days is the average length of stay


Search analysis SEO is one of the most effective ways to increase traffic volume to your website, but it isn't the only way, and it may not necessarily be the best way. Your data-driven KPI Dashboard measures and displays your results so you're not driving blind. By knowing what percentage of your site traffic comes from searches you can measure ROI and determine how to most effectively invest in SEO campaigns. Benefit: Know where site traffic is coming from and invest accordingly. Audience: Marketers, Clients. Calculation: Total site traffic / Organic search Example: 25,000 / 17,500 = 70%	Keyword opportunities Your SEO KPI Dashboard can show you which keywords represent the best opportunities for you to have the most effective SEO strategy. Using Google Adword's Keyword Tool, you can see competition for a keyword, estimated search volume, and suggested keyword phrasing. You can also check Google's search insights for the keyword, and gauge potential future search volume for the keyword. Gathering all of this information into your KPI Dashboard will give you a leg up on meeting your objectives. Benefit: Know which keywords hold potential for your business and align your priorities. Audience: Marketers, Clients. Calculation: Qualitative measure (estimated search volume, competition, and trends). Example: Local fish and chips (673,000 per month, low competition, trending high).	Search impressions This SEO KPI Dashboard measures and displays the amount of times your website has appeared in search queries. It is an effective way to gauge the visibility of your website and the ability of your campaign to generate interest. Bring your source data into your dashboard for up-to-date analysis and interpretation. Benefit: Understand the visibility of your site, and optimize all of your content to generate a high CTR. Audience: Marketers. Calculation: # of impressions Example: 35,000 impressions

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All insights in one place

Know your audience

Never miss a beat

Return on Investment

Click-through rate

Goal conversion rate.

Highest ranked URL

Hospital bed occupancy rate

Average length of stay

Search analysis

Keyword opportunities

Search impressions